In this special edition of our Hotel Market Snapshot, we turn our attention to the Arctic—a region that has steadily grown in prominence within the Nordic hospitality landscape.
Over the past several years, destinations like Tromsø, Bodø, and Rovaniemi have seen a consistent rise in demand. Travelers are increasingly drawn to the Arctic for its natural beauty, cultural depth, and distinctive experiences—from snow-covered forests and northern lights to Sami traditions and contemporary ice art.
This growth is not new, but it is accelerating. Improved accessibility, expanding cruise tourism, and a broader global interest in immersive, nature-based travel have all contributed to the region’s momentum. At the same time, investor interest is gaining pace, with both Nordic and international players exploring opportunities in a market still relatively untouched by major global hotel brands.
While seasonality remains a defining feature, the Arctic’s appeal continues to broaden. This report highlights the performance of key Arctic hubs and the underlying trends shaping one of the most unique and dynamic segments of the Nordic hotel market.
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Download the full snapshot to explore the data and insights in detail.
Contact
For more information, contact
Erik Myklebust, Head of Hotels, Nordics
+47 995 75 275
erik.myklebust@cbre.com
